Archive for the ‘InDesign’ Category

InDesign Menu Design

Posted: April 7, 2013 in InDesign, Uncategorized

Today we will start designing our menus.  The goal here is to select an appropriate design for the type of food you are serving, the atmosphere and the clientele.  Aks yourself, “What kind of message am I trying to send with my menu design?”

If you had your own restaurant, what would be on the menu? Would it be a fancy fine dining affair or a fun, kid-friendly burger joint? What would your restaurant be called? You can come up with a completely original idea or modify something that already exists.

Design a menu for a restaurant that includes at least 10 items with descriptions and prices. Include pictures for some but not necessarily all – that’s your choice.

Need some inspiration? Here is a Google search on Menu design Most of these are pretty plain – I’d like you to spice yours up with appropriate images and graphics.

Remember your design principles:
1.Contrast:  How will you make your items stand out? Will the name of the restaurant stand out from the rest of the page?
2. Repetition:  Choose one or two fonts to use throughout the menu. Use bold or italic if you need to make something stand out. Select colours that you can use throughout your design.
3. Alignment: How will you organize your menu items? Will you place them neatly in columns? Where will the images go?
4. Proximity: How will you group similar items (desserts, main dishes, etc)?

Your font selection is key here. This is the easiest way to give your reader an idea of what sort of experience they will have in your restaurant.

Check out the following graphic for an example of how a font change can completely change the feel of text:

The top text (which is Comic Sans, and should never be used, ever!) is very informal and relaxed. The second is a script type font which is much more refined and formal. The last two are along the lines of the first, but are a little more serious. This is something that you will have to experiment with in order to develop your own style. Always make sure that the fonts you are choosing are readable though!

Here is one example:

kind of message am I trying to send with my menu design? Menu CoverMenu page1Menu page2

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Principles of Design

Posted: April 3, 2013 in InDesign, Uncategorized

You have started to get used to the technical side of desktop publishing software. I would like you to start thinking of the design side. There are some basic principals of design that I would like you to consider in creating your posters: Contrast – Created when elements are different. If two elements are not exactly the same, make them different. Really different. Repetition – Repeat an aspect of the design throughout the entire piece. Could be a typeface, graphic element or colour. Alignment – Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page. Proximity – Group related items together. Items that are not related should not be in close proximity to each other.
This is all good info to know, even though the acronym for it spells “C.R.A.P”…. Go figure….

Tutorials:
You can read and watch a little bit more about these principles.  Please go through EACH tutorial.
1. YouTube C.R.A.P.
2. This is a file that outlines these principles with visual examples.
3. The Big Four.

Assignment:
1. Create a poster that raises awareness about a social issue that concerns you (e.g. global warming).  The goal here is to use the principles of design to get your message across with as few words as possible. I will be looking for evidence of your understanding of the principles discussed in the tutorials above when I evaluate this project.
When you are finished, please Export a copy as a jpg file and post to your blog with the title Social Issue Poster.
2. Once you have finished your serious poster, you can create a humorous one (e.g. pants for penguins).  When finished, please post to your blog.

Sign Design in InDesign

Posted: April 1, 2013 in InDesign, Uncategorized

notice.jpg

We are going to move into our next application –  Adobe InDesign, which is Desktop Publishing Software. It is used to layout images and text together. InDesign and other desktop publishing software is used to create documents such as newspapers, magazines, posters, business cards, and posters… even websites.  Basically anything that combines text and images will use some sort of desktop publishing software.

We will spend the next few weeks producing documents using Adobe InDesign. Start studying how different documents you see are put together – look at newspapers, magazines, and the advertisements within. What sort of font selection is used? How are text and images aligned? By forming an awareness of what professionally designed documents look like, you should be able to produce higher quality documents yourself.

Assignment:
If there is one thing that this classroom needs more of, it’s signs. Create a sign for me that informs the viewer of one of the rules of this classroom. Everybody loves rules, right? What makes a sign effective? It should be readable from a distance, memorable – even funny, so people notice it and take heed of the message. It should get right to the point, and not have tons of unneeded detail. Use pictures or graphics to help with your message. When you are using images, a good rule of thumb is to use a single large image or graphic over many small images. Make it big and bold.

A few rules that you could choose from: Don’t wear hats in class. No food near computers. Be nice. Don’t be late. Be nice to the computers. Recycle. Don’t make a mess. If you think of another one, let me know. You could also choose to do a motivational poster if you’d like. Happy sign making! sharp.jpg

Here is a video of some of the most basic techniques of Indesign